Smiths is a marketing agency located in Pittsburgh and works primarily with the clients in the Food Industry. Smiths agency is looking for an enthusiastic, smart-worker who is comfortable working in a fast changing environment. You will join the Senior Media Buyer and be responsible for the day-to-day coordination, execution, and management of media plans.
Work for a dynamic, fun & growing team that loves marketing as much as they love food. The channel team comprises individuals specialized in social platforms, organic channels, programmatic ads & reporting.
- Manage client & team expectations regularly ensuring clear communication during client status meetings, timelines, recommending adjustments, creating decks, etc.
- Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
- Develop relationships with media network; continue to develop platform, publisher, and brand relationships
- Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities
- Manage, maintain, and clearly communicate budget status and considerations.
- Work with the analytics team to run weekly performance reports for our clients and campaign optimization
- 1+ years of experience working as a digital media planner or related position in an ad/marketing agency.
- Passionate about digital in general and media strategy in particular
- CPG/Food & Beverage experience is a big plus
- Working knowledge of insertion order buying and manually building, tracking, and managing IOs
- Strong Excel/Google Slides skills across formulas & pivot tables.
- Understanding of media metrics (CPM, CPI, CPA, CPC) and understanding of the utilization and relationship between them
- Ability to work well under pressure with attention to detail
- Ability to maintain good relationships with outside vendors and clients as well as within the agency
- Possibility of remote work with hybrid work model, if in person.
- LOTS of food in the office with bi-weekly catered lunches
- Flexible PTO
- Medical, dental & vision insurance