Senior Media Buyer

Channel · Pittsburgh, Pennsylvania
Department Channel
Employment Type Full time
Minimum Experience Mid-level

The Sr. Media Buyer will be responsible for the day-to-day coordination, execution, and management of media plans. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. The Sr. Media Buyer will report to the VP of Channel & Analytics.

 

Responsibilities

  • Manage client & team expectations regularly ensuring clear communication during client status meetings, timelines, recommending adjustments, creating decks, etc.
  • Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
  • Responsible for the ongoing performance of one or more digital media channels, as well as full reporting and analysis frameworks (e.g., trafficking, campaign QA, pacing, insights, etc.)
  • Manage all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
  • Develop relationships with media network; continue to develop platform, publisher, and brand relationships
  • Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities
  • Manage, maintain, and clearly communicate budget status and considerations
  • Accountable for team performance and efficiency, owning and making measurable improvements on work quality and internal processes to ensure consistency and quality of product deliverables

 

Qualifications 

  • 5+ years of experience working as a digital media planner in an ad/marketing agency
  • Passionate about digital in general and media strategy in particular
  • CPG/Food & Beverage experience is a big plus
  • Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
  • Working knowledge of insertion order buying and manually building, tracking, and managing IOs
  • Experience leading and managing growing teams
  • Strong Excel/Google Slides skills across formulas, pivot tables, and data visualization tools
  • Advanced written and presentation communication skills
  • Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC) and understanding of the utilization and relationship between them
  • Ability to work well under pressure with attention to detail
  • Ability to maintain good relationships with outside vendors and clients as well as within the agency
  • Strong experience with paid search, including Google AdWords and DART Search; Google AdWords certification is preferred but not required
  • Ability to lead media strategy and planning
  • Experience with advanced digital media reporting and analytics
  • Experience managing digital media campaign launches

 

Thank You

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  • Location
    Pittsburgh, Pennsylvania
  • Department
    Channel
  • Employment Type
    Full time
  • Minimum Experience
    Mid-level