Email Marketing Strategist

Channel · Pittsburgh, Pennsylvania
Department Channel
Employment Type Full time
Minimum Experience Mid-level

We are seeking are a highly motivated and savvy individual that will work with nearly all members of the Smiths Agency team.


Job Description

As part of our Channel marketing & Analytics team you will focus on retention and engagement, driving strategy and execution around email, push notification, newsletters and more. The types of clients, plans and messaging vary greatly offering a diverse set of challenges and learning opportunities. The ideal Email Marketing Strategist is skilled in managing email campaigns but also interested in learning diverse skillset from planning through to post-campaign analysis with a passion for digital advertising and an insatiable desire to learn and explore emerging trends.


Responsibilities

  • Own the Smith Brother’s Agency expertise in email marketing, including marketing campaigns, newsletters and triggered and transactional emails.
  • Initiate end-to-end execution of our email campaigns, including development, launching and analysis of email creative and segmentation.
  • Create thoughtful, personalized triggered communications that will drive customer engagement, and support the company's strategic goals.
  • Analyze performance of email strategies and campaigns and drive continuous optimization of performance, considering factors such as seasonality, customer segments, competitor behavior, historical successes.
  • Use analytics to make decisions; A/B test, analyze results and build updates accordingly.
  • Perform regular list hygiene to maintain health of our database.
  • Take an entrepreneurial approach to the role, working collaboratively with other teams to support key initiatives and get things done.
  • Building relationships with email platforms, negotiating and facilitating pricing for current and new clients
  • Develop new creative media ideas
  • Develop and maintain working relationships with clients during presentations and with
    internal teams especially Client Service, Creative, Digital Development, and Production teams


Requirements

  • Bachelor’s degree or higher
  • 5+ years of experience in marketing, with a focus on email and knowledge of email best practices, key performance drivers, and toolsets.
  • Experience in content creation and a love for storytelling.
  • Knowledge of the technical side of email marketing; deliverability, CAN SPAM compliance, and more.
  • Excellent knowledge of HTML/CSS/JavaScript.
  • Experience designing and implementing A/B and multivariate tests.
  • Experience building, growing and optimizing engagement and retention campaigns.
  • Experience in MailChimp, Hubspot, Bronto, Pardot and/or Salesforce Marketing Cloud
  • Strong written and verbal presentation skills
  • Self-starter that can have an immediate positive impact on process and execution
  • Accountable for financial reporting process (authorizations, budgets and reconciliation)
  • Must be detail oriented with advanced proficiency in MS Excel
  • Strong analytical and optimization knowledge and skills
  • Experience working with all online marketing disciplines (ranging from web development to social media)
  • Experience and familiarity with Google Analytics
  • Experience working with social media platform analytics/insights tools preferred (Facebook, Twitter, Pinterest)
  • Strong project management and organizational skills
  • Ability to work occasional evening and weekend hours
  • Ability to travel (approximately 5%)

Thank You

Your application was submitted successfully.

  • Location
    Pittsburgh, Pennsylvania
  • Department
    Channel
  • Employment Type
    Full time
  • Minimum Experience
    Mid-level